From Cold Calling to Market Insights: The 23DA’s Founder Story

Luca Colacino is a seasoned sales professional with a decade of experience helping manufacturers optimize their processes with high-tech solutions. His career has focused on prospecting and developing business across diverse markets, including Europe, North America, and Asia. Luca has experience working with organizations of various sizes, from startup to enterprise level. From 2016 to 2021, Luca consistently performed as Keyence America's most proactive outreach caller, leading the salesforce in call volume. His proactive attitude enabled him to generate new business from untapped territories and accounts previously served by competitors.

His experience selling various technologies has honed his ability to master complex technical products quickly.

Through continuous interactions with prospects, Luca has developed a keen understanding of market trends, contributing valuable insights for new product development and helping to create impactful marketing content that generated thousands of views.

Luca assists manufacturers in navigating the complexities of new equipment acquisition, and his happy-customer-first mindset has helped him build relationships with like-minded vendors interested in serving those manufacturers.